Why Setting a Weekly Income Goal Changed Everything for My Photography Business

Once your pricing is dialled in, the next question becomes:

“How do I actually hit my income goal consistently?”

For me, the answer wasn’t a bigger client list or longer hours.

It was clarity.

Why Weekly Goals Beat Yearly Goals

A yearly income goal sounds nice — but it’s vague.

A weekly goal is actionable.

Instead of thinking:

🤔 “I want to earn $100,000 this year”

You start thinking:

🚀 “How many shoots do I need this week?”

That shift changes everything.

It turns income into something measurable, manageable, and repeatable.

My $2,000-Per-Week System

I have a second monitor on my desk that exists for one reason only.

On it is a simple spreadsheet tracking my progress toward $2,000 per week.

That’s it.

No complicated software.
No fancy dashboards.

Just a clear weekly target, visible every single day.

Seeing it constantly keeps the goal front of mind — and it influences how you make decisions, quote jobs, and structure your week.

This Isn’t Just About Money

The real reason weekly targets matter isn’t the number itself.

It’s what that number supports.

For me, it meant:
• working school hours
• time for exercise
• time with family
• space to breathe
• a sustainable business I actually enjoy

Instead of chasing endless bookings, I built a structure that supports my life.

That’s something I go much deeper into inside my Real Estate Photography Masterclass.

Grab the Spreadsheet I Use (Free)

To help you get started, I’m happy to share the exact spreadsheet I use to track my weekly income.

It’s simple, practical, and designed to keep your goal front and centre.

👉 [Get the FREE spreadsheet here]

Use it as-is or adapt it to suit your own targets.

Final Thoughts

Real estate photography doesn’t need to mean:
• working every day
• racing to the bottom on price
• constant stress

With the right pricing and a clear weekly goal, it becomes predictable, flexible, and sustainable.

You don’t need more hustle.
You need a plan.