How Much Should I Charge for Real Estate Photography?
There’s no single “correct” price for real estate photography, but most photographers charge a fixed rate per property, not per hour.
Pricing usually depends on:
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Experience level
-
Local market
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Confidence
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Efficiency
Many photographers start lower and raise prices as skill, speed, and demand improve.
📝 All examples below are in Australian dollars. If you’re based elsewhere, the structure stays the same — only the numbers change.
Typical Pricing Ranges for Real Estate Photography
Most photographers fall into one of these general ranges:
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$250–$350 per property
(Common for beginners or early-stage photographers) -
$400–$500 per property
(Experienced photographers with repeat agents) -
$600+ per property
(High-end homes, premium markets, or bundled services)
These prices are usually for:
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Photography only
-
A standard-sized residential property
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Delivered within a set turnaround time
Why Real Estate Photographers Charge Per Property (Not Per Hour)
Charging per property:
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Makes pricing clear for agents
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Rewards efficiency
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Prevents undercharging as you get faster
As skill improves, photographers often:
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Shoot homes faster
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Maintain or raise pricing
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Earn more per hour without changing rates
This is why per-property pricing works so well long term.
Should beginners charge less at the start?
When should prices increase?
Is it better to compete on price?
Does charging more reduce bookings?
Should photographers offer packages?
What Matters More Than Your Starting Price
Your starting price matters less than:
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Showing up consistently
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Delivering on time
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Being easy to work with
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Communicating clearly
Many photographers raise prices naturally once agents trust their work.
Common Pricing Mistakes to Avoid
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Charging hourly instead of per property
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Underpricing for too long out of fear
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Overcomplicating packages early on
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Comparing your prices directly to photographers in different markets
Pricing should reflect your stage, not someone else’s highlight reel.
Final Thoughts
Real estate photography pricing doesn’t need to be confusing or stressful.
Most photographers:
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Start at a comfortable rate
-
Improve skill and speed
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Raise prices gradually
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Build consistent weekly income
If you’d like to see exactly how I structure shoots, pricing, workflows, and client systems, I teach the full process inside my Real Estate Photography Masterclass.
👉🏻 Take me back to the Beginner's Guide to Real Estate Photography
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